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If you are looking for ways to filter this spam out of your Megalytic reports, see: Removing Semalt and other Referer-Spam from Megalytic Reports.
If you open one of these URLs in your browser, you will likely be redirected to an online store, marketing scam or malware site. In this post, we look at the impact these spam sites have on your metrics as well as steps you can take to eliminate the spam from Google Analytics.
When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site.
The originating site is called a “referrer” because it refers traffic from one place to the next.
The others are Search traffic -- visits from a search engine -- and Direct traffic to a domain.
Referral traffic can be a strong indicator of which external sources are most valuable in helping your business achieve its goals, proving once and for all, for example, whether your Facebook page really does add value.
Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine.
That’s because detailed visitor data is kept for only 90 days.
However, you can view a summary of visitor data in the Visits over time acquisition report for the entire history of your shop.